The Advantages of Business Blogging
There has never been a better time for businesses to incorporate blogging into their marketing plan than now, with nearly 4 billion individuals worldwide connected to the internet.
Blogging not only helps you attract traffic to your website and promote your products and services, but it also helps you create trust with potential clients.
We’ll go through the many advantages of blogging for business and how to get started writing useful material that will attract traffic and inbound connections to your site.
Let’s get this party started.
What does it mean to blog for business?
Business blogging is a marketing strategy that involves using blogging to increase your company’s internet visibility. A business blog, like social media, direct mail, and email marketing, is a marketing medium that aids in the growth of a company.
The Advantages of Business Blogging
Many people wonder if blogging is still worthwhile in 2021 after starting a business.
The answer is a definite Yes! Here are the bases behind our assertion.
It aids in the increase of traffic to your website.
Raise your hand if you want more visits to your website. Yes, I’m one of them. Consider how people find your website: They could just type your name into their browser, but that’s just for those you already know. They know who you are and have you on their radar, but it doesn’t mean you’ll get extra traffic on top of what you already have.
You may pay for traffic by purchasing an email list (don’t do it! ), blasting it, and hoping that some people open and click through. But that’s prohibitively expensive and, well, unlawful.
You might buy visitors by placing a slew of paid advertisements, which isn’t illegal but is still pretty costly. And as soon as you run out of cash, your traffic stops as well.
So, how can you get more visitors or readers to your website? You can do so by blogging and search engine optimizing your site.
This is how it goes.
Consider how many pages your website contains. Isn’t it likely that there aren’t many? Consider how frequently you update those pages. Isn’t it true that this doesn’t happen very often?
Blogging, on the other hand, is an excellent approach to address both of these issues.
Every time you write and publish a blog post, you’re adding another indexed page to your website, giving you another chance to appear in the search engine results page (SERP) and attract organic traffic to your site.
We’ll go over the advantages of blogging for SEO in more detail later, but it’s also another signal to Google and other search engines that your website is active, and they should be checking in regularly to see what new information is available.
You can use blog content on social media by repurposing it.
Blogging for your business also aids in social media discovery. Every time you publish a new post, you’re creating material that people may share on social media platforms like Twitter, LinkedIn, Facebook, and Pinterest, exposing your company to a new audience who may not be familiar with it.
Your social media presence will also benefit from blog material.
Rather than asking your social media manager to constantly develop new content for social media (or creating it yourself), your blog can function as a content archive.
With blog material, you’re expanding your social reach and drawing new website traffic to your blog via social media. I must say, it’s a symbiotic relationship.
It aids in the conversion of traffic into leads.
Now that your blog has brought some traffic to your site, you have the option to turn those visitors into leads.
Every blog post you create is a new opportunity to produce new leads, just like every indexed page you write.
It’s simple to understand how this works: Simply include a lead-generation call-to-action in each blog post.
These calls-to-action frequently lead to free ebooks, whitepapers, fact sheets, webinars, trials, or any other content asset for which someone is prepared to share their information.
It’s as simple as this for anyone who isn’t familiar with how traffic-to-lead conversions work:
- A visitor arrives to the website.
- A call-to-action for a free offer is visible to the visitor.
- When a visitor clicks on the call-to-action, they are taken to a landing page with a form to fill out with their information.
- The visitor completes the form, enters his or her information, and receives the free offer.
- A call-to-action button may be found at the bottom of this blog page to contact us for more information, or if you need blog writing services.
In fact, call-to-action buttons appear in 99.9% of the blog posts we publish, and yours should as well. This is how you convert website visitors into sales leads.
Blogging Strategy for Inbound Marketing
Now, it is important to note that not all blog readers will become leads, and that’s fine. Nobody converts 100 percent of visitors from their blog into leads. Simply start blogging, including calls-to-action in every piece, establish a visitor-to-lead conversion rate standard, and attempt to beat it each month.
It is responsible for long-term outcomes.
The finest business blogs respond to frequently asked questions from their followers and customers.
You’ll position yourself as an industry leader or expert in the eyes of your target audience if you continuously produce quality content or articles for them.
Can you image the impact of sending a customer a link to an informative blog article you made to explain things up? How many more deals could a salesperson close if their leads came across blog content produced by them?
Consider this scenario: Imagine that prospects are able to obtain solutions to their everyday questions by reading blog articles made by employees at your organization. In that instance, they’re far more inclined to trust what you have to say because you’ve helped them before — even before they were interested in buying anything from you.
Prospects who have been reading your blog entries are more likely to enter the sales funnel knowing more about your products and services, your market position, and your industry. This results in significantly more conversations.
Blogging aids in the development of hyperlinks.
Backlinks, also known as inbound links, are one of the 200 variables that Google considers when ranking a website on its search engine result page. Backlinks are the third most important aspect in search engine optimization, according to many professionals and small business owners.
Although developing inbound links is important, link building is the most difficult aspect of search optimization, according to 41% of SEO specialists.
It will be easier to obtain relevant links if you write articles that are useful not just to your potential consumers, but also to other organizations that your audience considers industry leaders.
Links from other websites act as a vote of confidence or recommendation for authoritative websites. It also tells Google that you’re a reliable source of information in your field.
Backlinks also aid in the development of domain authority, which improves your overall search engine discoverability.
It is responsible for long-term outcomes.
It would be amazing if you could go to Hawaii, go to the gym, and sleep for as long as you wanted while still driving traffic to your website.
However, there is some good news! Blogging accomplishes this mostly through search engines.
Consider this scenario: On Sunday, you sit down for an hour to write and publish a blog post. Let’s imagine that on Monday, your blog article has 100 views and ten leads. On Tuesday, you get another 50 views and five leads as more people share it on social media and some of your subscribers catch up on their email and RSS. However, after a few days, most of the buzz surrounding that post has died down, and you’ve only gotten 150 views and 15 leads.
It isn’t over yet, because that blog post is now ranking, you will continue to receive visitors from it for days, weeks, months, and years to come. So, while it may feel like it’s all or nothing on day one, blogging actually works like this:
So, in addition to pressing the snooze button, surfing in Mexico, or skiing in Colorado, you’re also driving traffic and leads. Hundreds of thousands of views and leads could result from the effort you put in yesterday.
You can also monetize your blog content in a variety of ways. You can make money writing about anything, from makeup and beauty to camping and garage sale shopping, thanks to business methods like affiliate marketing.
There are numerous affiliate programs available through which you can earn money by recommending individuals to related items and services.
When it comes to blogging, your earlier pieces are likely to generate the majority of your purchases.
These types of blog postings are referred to as “compounding” posts. Not every blog post will fall into this category, but the more evergreen blog posts you create, the more likely one of those compounding blog pieces will appear.
According to our analysis, one out of every 10 blog articles ends up being a compounding blog post.
This, perhaps, demonstrates business blogging’s adaptability.
While you may not notice instant results, you’ll be able to count on a predictable amount of traffic and leads for your business over time without having to commit any more resources – the work to produce that traffic and leads has already been done.
It assists you in disseminating information about your organization.
Another advantage of blogging for large and small businesses is that it provides a platform for them to share company news and tales.
Not only content, but also news about a company’s activities can be found on blogs.
Do you have a new content marketing manager on the payroll? It’s something you should post on your blog.
Have you conducted interviews with specialists in the field of online marketing and business? Make a blog post about it.
Do you have a fantastic case study that illustrates how your products and services benefit customers? Inform your blog’s readers about it.
Sharing company news on your blog not only humanizes your brand, but it also shows your readers that you aren’t only about selling..
Business Blogging’s Other Advantages
Other reasons for businesses to blog exist, but I believe they are minor and detract from the primary benefits of blogging.
For example, I like to utilize our blog to test out large initiatives on the cheap before spending a lot of money and time on them. I also enjoy using our blog to better grasp our identity.
While this shouldn’t be their primary purpose, these are all substantial advantages of having a company blog, but they’re only secondary to me.
How to Begin Blogging for Your Company
You’ve seen the advantages of having a business blog: more traffic, leads, authority, and a stronger engagement with your audience. And you’re probably eager to get started.
But how do you do it?
The story will continue…